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Hi, I am Jael.
I’m a marketing specialist with a solid background and employment experience in communications, digital marketing and design.
- Remains calm, responsible and professional under pressure
- Hardworking, personable and results oriented with excellent negotiation skills
- Wide experience in strategic communications and marketing within the educational sector
Skills and strengths
- An excellent marketing specialist who can work on multiple, complex projects
- Excellent interpersonal skills and ability to collaborate and work with internal and external stakeholders at all levels
- Demonstrable and extensive experience in service design thinking approach and innovative marketing strategy to drive user and business engagement
- Strong knowledge of content management systems, including Squiz Matrix, SharePoint, WordPress, Drupal, and Joomla
- Experience creating EDMs in HTML and Mail Chimp
- Professional use and experience in Social media management
- Knowledge to apply best practice of Google Analytics and SEO
- Advance knowledge of web content accessibility guidelines (WCAG 2.0), accessibility criteria and online content usability to meet Australian government Standards
- Advanced skills in the Adobe Creative Suite (InDesign, Illustrator, Photoshop)
I am proficient in
- Planning and implementing marketing and communications strategy
- Brand management
- Coordinating graphic design and creative services
- Copywriting, editing and proofreading
- Creating customised content for printed and digital channels
- Integrating campaigns with customer relationship management systems.