Hi, I am Jael.
I’m a marketing specialist with a solid background and employment experience in communications, digital marketing and design.

Personal attributes

  • Remains calm, responsible and professional under pressure
  • Hardworking, personable and results oriented with excellent negotiation skills
  • Wide experience in strategic communications and marketing within the educational sector

Skills and strengths

  • An excellent marketing specialist who can work on multiple, complex projects
  • Excellent interpersonal skills and ability to collaborate and work with internal and external stakeholders at all levels
  • Demonstrable and extensive experience in service design thinking approach and innovative marketing strategy to drive user and business engagement
  • Strong knowledge of content management systems, including Squiz Matrix, SharePoint, WordPress, Drupal, and Joomla
  • Experience creating EDMs in HTML and Mail Chimp
  • Professional use and experience in Social media management
  • Knowledge to apply best practice of Google Analytics and SEO
  • Advance knowledge of web content accessibility guidelines (WCAG 2.0), accessibility criteria and online content usability to meet Australian government Standards
  • Advanced skills in the Adobe Creative Suite (InDesign, Illustrator, Photoshop)

I am proficient in

  • Planning and implementing marketing and communications strategy
  • Brand management
  • Coordinating graphic design and creative services
  • Copywriting, editing and proofreading
  • Creating customised content for printed and digital channels
  • Integrating campaigns with customer relationship management systems.